The Long Tail: Educating & Informing
There’s an ever-growing interest from the those in this industry’s long-tail. The long tail doesn’t represent a single market, industry or sector, but it’s truly does represent everyone and their dog....
View ArticleDigital Billboard Hacked…All In Good Fun
An electronic billboard in Belgrade was reportedly hacked by two computer science majors trying to make a simple point about issues in today’s network security (or lack thereof). They used the...
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100 Digital Billboards Go Dark in L.A.
In a move that looks more like politics than actual care for consumers, safety, environment and the spotted owl, it appears that the City Attorney will be pushing to remove 100 billboards owned by...
View Article10 Ways to Know If You’re a Digital Signage Redneck
There are still those brave, backwoods digital signage systems, including hardware and software that are so outdated, they’re in desperate need of replacement. There are certainly widely differing...
View ArticleInvesting: Buying Digital Signage Stock
The IPO market has been all but dead lately, with the except of the boom and bust social media blitz. Reverse mergers have been a much more common version in recent vintage, but unfortunately they...
View ArticleThe Case for Using Your Own Digital Signage Hardware
I am often surprised by many of the requests we receive. Some asking to make an interactive 3D etc. etc. There is no end to the creative imagination of people. Nothing is more practical, in my opinion,...
View ArticleAdvantages of Digital Signage in the Food Industry
Walking into a food vendor can be particularly overwhelming. Each place seems to have signs that stretch all the way across one wall listing meal after meal. If the place offers breakfast items, has an...
View ArticleThe dynamic nature of marketing and today’s technology
If you were to flash back 20 or 30 years and look at the marketing strategies employed by businesses you would find something completely different than what is available today. Back in the early 80s...
View ArticleDeploid is now signage.biz
We’ve finally finished the complete revamp of the deploid.com domain to signage.biz. It’s been too long coming, but the day has finally arrived. Getting things right takes time. I understand as much as...
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LED Multi-Media Signage Player: WIN-R22 Newspaper Reader
Coming to you direct from the manufacturer is a custom all-in-one signage player/display with the following specifications. Display Size 22″ Outframe Size 1651x351x67mm Base Size 351x300x40mm LED...
View ArticleAnother Example of Intrusive Advertising
No one likes to be disturbed, especially when they’re trying get some well-needed shut-eye. Well Sky Deutschland new broadcast ads to train passengers gets in your head–literally. The creepiest part...
View ArticleDigital Signage Industry Forecast: Post-Recession
Truth be told, I’ve not actually sat down to write a “real” blog in about four years. This is one of the first posts I’ve written since 2009. I spent about two months writing several thousand words a...
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Don’t Sweat the Petty Stuff…And Don’t Pet the Sweaty Stuff
When it comes to project management in digital signage, there are a number of obvious “rules of thumb,” “best practices” or whatever other buzzword or catchphrase you prefer to use. Frankly, there are...
View ArticleWhat Percentage Share of Digital Signage will Be Restaurant Digital Menu Boards?
When it comes to garnering business for this industry, we’ve seen our fair share of requests. What we’ve found most interesting is the ever-growing prospects coming from the quick service restaurant...
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Tablet Menus for Wineries
There are few things that rival the snobbery of a wine party. When I picture a wine party, I think of a group of turtle-neck-wearing wannabe millionaires laughing as they sit there twirling the wine in...
View ArticleBuying Digital Real Estate Options
I’m an owner of digital real estate, both online and out-of-home. In the online space, I’ve brokered hundreds of domain name deals. I’ve treated them much like a real estate transaction. You can buy...
View ArticleIs Facial Tracking Acceptable When You Target Celebrities?
I picked up this NPR piece over the weekend which showcases NEC’s facial recognition software for high-end retail stores. The article speaks of a retail managers faux pas in failing to spot a known...
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Robot-Powered Retail
Imagine a retail store bereft of actual retail sales assistants where the entire system, including the trying on of clothes, the purchasing and the checkout is all automated–done on the customers’...
View ArticleAutomated Coffee Shops and Retail “BI”
Coming off the preceding post about a robotic-controlled retail chain store started here in Seattle, this latest enterprise smells like it was a spawn of the Seattle barista/technology scene. Whilst...
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Extending the Industry’s Growth Peak
Has the time yet arrived for the digital signage industry to take ride the next revenue wave that will increase subscriber penetration, add more value and bring sustainability to a still...
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